| |
HOW IT WORKS
One of the main aspects that sets Affluent
Lifestyle apart from our competition is that we always feature
a beautiful arts group on our cover card. (Our client list
includes the Broward Performing Arts Center, The Actors’
Playhouse at the Miracle Theatre, The Coconut Grove Playhouse,
and the Mosaic Theatre among others). The reason for this
is two-fold. One, it gives us instant credibility with the
homeowner/consumer. They open our mailer because it does not
look like the other mailers. The arts group in the cover position
adds to the high-end image and makes it something that they
want to receive in their homes. Consequently, you, the advertiser,
get better results because your message gets seen and read,
not thrown away like “junk mail”. Our homeowners
do not consider it “junk mail”. How could they
when we have the Symphony or the Ballet on our cover? The
window position of our mailer always features a high-profile
South Florida restaurant and is always an eye-catching ad.
Mezzanotte Restaurant, for example.
We mail to the 50,000 most affluent individuals
in Broward, Dade and Palm Beach counties. This makes Affluent
Lifestyle very targeted and cost effective. Unlike other forms
of media, such as television, newspapers, radio or magazines
that use a "shotgun" approach to advertising. We
target ours to reach a very specific group of consumers. With
Affluent Lifestyle, every advertising dollar you spend reaches
the most qualified potential customer.
We are local, like our advertisers, and
we strongly support local arts groups and businesses. Thus
you can interact with us on a more personal level and receive
a higher quality of service.
We seek to cultivate and maintain
strong relationships with our clients and strive to provide
our advertisers with the best customer service available.
At Affluent Lifestyle, we are proud to offer the highest quality
of ads, along with the most cost effective method of getting
your message to the affluent consumer for best results.
|
|